Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. There's nothing like marketing in the minute. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due.
When you are brought on to handle the SEO for your webste, sometimes its easier to employ an SEO Consultant for a particular website. One of the first things you need to find out is which SEO activities have previously been attempted Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO.